Privacy Policy

Last Updated: November 2, 2025

Introduction

True Potential ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website truepotential.fit and engage with our coaching services.

Information We Collect

We collect the following personal information:

Personal Details

• Name: For coaching services and communications

• Email Address: For updates, coaching correspondence, and support

• Contact Information: Phone numbers and other contact details as provided

• Health and Fitness Information: Relevant medical history, fitness levels, running experience, and goals (for coaching purposes only)

• Training Data: Performance metrics, training logs, and progress information

Automatically Collected Information

• Usage Data: How you interact with our website

• Device Information: Browser type, IP address, and access times

How We Use Your Information

We use your personal information for the following purposes:

• Coaching Services: Delivering personalised training plans and guidance

• Communication: Sending coaching updates, training advice, and responding to inquiries

• Service Improvement: Analysing data to enhance our coaching methods and platform

• Scheduling: Managing bookings and coaching sessions

• Client Support: Providing assistance and answering questions

• Marketing: Sending promotional emails about our services (with your consent)

Information Sharing

We do not sell, rent, or share your personal information with third parties except in the following limited circumstances:

• Service Providers: We may use trusted third-party services (e.g., payment processors, email platforms) who are contractually obligated to protect your data

• Legal Requirements: If required by law or to protect our legal rights

• With Your Consent: When you explicitly authorise us to share information

Your health and fitness information is treated with strict confidentiality and is used solely for coaching purposes.

Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes:

• Secure data storage systems

• Encrypted communications where appropriate

• Access controls limiting who can view your information

• Regular security assessments

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as:

• You remain an active client receiving coaching services

• Required to provide you with services you've requested

• Necessary to comply with legal obligations

• You consent to us keeping your information

Upon termination of coaching services, we will retain limited information as required by law (e.g., financial records) but will delete or anonymize your health and training data upon request.

Your Rights

Under UK GDPR and Data Protection Act 2018, you have the right to:

• Access: Request a copy of the personal information we hold about you

• Rectification: Request correction of any inaccurate information

• Erasure: Request deletion of your personal information

• Restriction: Request limitation of processing your information

• Portability: Request transfer of your data to another service

• Object: Object to processing of your information for certain purposes

• Withdraw Consent: Opt out of marketing communications at any time

To exercise these rights, please contact us at: contact@truepotential.fit

Email Communications

You can unsubscribe from marketing emails at any time by:

• Clicking the "unsubscribe" link in any promotional email

• Contacting us directly at contact@truepotential.fit

Please note: You will still receive essential service-related emails regarding your coaching sessions and bookings.

Cookies and Tracking

Our website may use cookies to:

• Improve your browsing experience

• Analyse website traffic and usage patterns

• Remember your preferences

You can control cookie settings through your browser preferences.

Health Information

We recognise the sensitive nature of health and fitness information. All health-related data you provide is:

• Used exclusively for coaching purposes

• Stored securely and confidentially

• Never shared without your explicit consent

• Handled in accordance with best practices for sensitive personal data

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

Children's Privacy

Our services are not directed at individuals under 16 years of age. If we become aware that we have collected personal information from someone under 16 without parental consent, we will take steps to delete that information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated revision date. Significant changes will be communicated to you via email.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

• General Inquiries: contact@truepotential.fit

• Client Support: support@truepotential.fit

• Website: truepotential.fit

Complaints

If you are not satisfied with how we handle your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:

• Website: ico.org.uk

• Helpline: 0303 123 1113

This Privacy Policy is compliant with UK GDPR and Data Protection Act 2018 requirements.